IxDA Pittsburgh is pleased to bring you Dan Saffer and his talk AI By Design. Please join us on Thursday, June 13, at the Bessemer Alliance Headquarters in East Liberty. Doors open at 6:00 pm, and the talk will start at 6:30.
Description
Most AI projects fail. Some fail quietly before launch; some fail spectacularly publicly, becoming another media horror story about AI. Why does this happen? Because the current process for designing AI products and services is broken, especially when it comes to product strategy—what projects to pursue. But a new approach to designing AI is possible, one that instills more cooperation between designers, PMs, data scientists, and engineers. This talk walks through a new method that has been developed over many years at Carnegie Mellon University’s Human-Computer Interaction Institute. This method uses elements of user-centered design and technology capabilities to find situations where moderate technical performance, high value, and low risk combine to make successful AI projects. This talk looks specifically about not just how, but also where and when AI should be deployed—and why most companies are doing AI wrong.
AI innovation gap
AI is dumb
About Dan
Dan Saffer is a designer, author, and educator, currently an Assistant Professor of the Practice at the Human-Computer Interaction Institute at Carnegie Mellon University, where he teaches classes in service design, interaction design, and designing for AI. Dan is also the author of four acclaimed design books including the Microinteractions: Designing with Details (2013) and the seminal Designing for Interaction: Creating Innovative Applications and Devices (2006). His articles have been published in the Wall Street Journal, the New York Times, Wired, Fast Company, and UX Magazine. He holds multiple design patents and is a frequent speaker at major design conferences worldwide.
Bessemer Alliance
We are an alliance of designers, business strategists and technologists. Our goal is to build long-term, meaningful partnerships with our clients and collaborators by doing great work that helps them succeed and thrive. We show emerging companies ways to strengthen their place in the market and help established companies continue to grow, innovate and adapt to change. We go beyond routine strategy and design services and wholly integrate our efforts into the process of translating strategies into successful end-products and tangible solutions.